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Press StatementArtHatch presents a momentous new show "IMMORTALIZED: Rods and Customs of Distinction", a custom and hot rod car show that will feature some of the most prominent car artists to date including Tom Fritz, The Pizz, Sara Ray, Chris Froggert, Steve Waldron, Kurt Lightfoot & Will Gibson, Victor Roman, BigToe (aka Tom Laura), Lawrence Garinier, Sharif Carter and the infamous Robert Williams who along with the featured artists will be attending and jurying the event. In addition Pinup works by artists Susan Heidi, Heather M, and Skip Middleton will also be available. The event will draw custom car owners, artists, and builders from around the region. The Opening Reception will be held on Friday, September 9th, 2011 from 7-11pm highlighted with 22 classic custom cars and hot rods as organized by Sponsor Hot Rods and Custom Stuff, Cuties for a Cause pin up girls passing out goodies, STONE beer, catered food and wine provided by VINZ Wine Bar, live music by Gino and the Lone Gunmen and awards for artists and sexist pinup girls. The street will be closed for the event. Cost will be $25 for the event with proceeds to benefit ArtHatch (501(c)(3) organization) and Cruisin Grand of Escondido, CA. Find out more info at http://arthatch.org/autoshow/. Art Commissions and Sponsorship opportunities are available.
Awards will be given out by Hot Rod Artist and founder of Juxtapoz magazine, Robert Williams, the night of September 9th at 9pm for his choices of Best in Show, Best Car Kulture, Best Car, and Most Unique along with awards for Sexiest and Best Dressed Pinup Girls. Pioneering the "Lowbrow" alternative art movement in California, Robert Williams, is a household name within the underground art community. Know as the "artist's artist", Williams joined the studio of Ed "Big Daddy" Roth, and eventually linked up to the infamous San Francisco art group Zap Comix in the late 1960s. With his landmark publication, JUXTAPOZ magazine and popular manifesto, Robert Williams influence on alternative art is immeasurable.
ArtHatch is a 7000 square foot building which houses the front gallery: exhibitions changing monthly, "The Alley," featuring new and previous works from over 75 artists, the teen room featuring artwork by 6 local teens, 14 artist studios, ranging in size from 150 to 800 square feet, featuring the work of over 28 local artists, and "The Lounge", containing 8 walls featuring local artists. The front gallery features contemporary and cutting edge artwork.
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